Two years ago, I made the leap to plant-based eating and never looked back (here’s why I jumped). Vegans in the 20th century had it hard. Today, we have sizzling burgers, creamy milk, cheesy pizzas - basically if you crave it, plants can make it. I’m always on the look out for disruptive moves in the industry. So I was surprised when I saw a group LIVEKINDLY had quietly raised a monstrous $550M in less than a year to scale plant-based foods globally. I wanted to know who was behind it, where they’re headed, and whether in fact I’d ever eat cultured (aka “lab grown”) meat. Still not sure on the latter but Roger Lienhard is on a global mission to make plant-based eating cool and global.

(FULL ARTICLE HERE)