The last name Soros has long been synonymous with finance, but Jonathan Soros is on a mission to realign it with mission based investing, starting with sports and entertainment. Recently formed Athletes Unlimited aims to put the ball back in the players court through its innovative structure and best-in-class business policies. It also works to unlock impact investing at scale for another group: investors. Soros encourages investors to cap returns for the sake of public benefit. Skeptical? The results may speak for themselves. Read on to see how the model centers on investor freedom and outcomes, not regulation or altruism.

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